Malaysia’s #1 tech-driven coffee chain, ZUS Coffee is marking its 3rd anniversary with a string of initiatives and giveaways to celebrate those that have mattered most to the brand: the Malaysian public.
Rooted (or shall we say roasted) in Malaysia, with its first store in Lorong Binjai, KL, opening its doors in 2019, ZUS Coffee has brewed up a storm taking over the country one cup at a time. With close to 20 million cups served to 5 million customers via 150 outlets across the nation, the halal-certified brand has carved out a reputation for itself as a homegrown brand dedicated to providing high-quality specialty coffee at affordable prices, making it accessible from both location and price point perspectives.
Venon Tian, Chief Operating Officer at ZUS Coffee, believes this success has been all down to the tremendous reception of the brand from Malaysian consumers. “We started with a dream to make specialty coffee accessible to all — to make it a necessity and not a luxury. Today I feel we can proudly say that we are well on our way to achieving that. All of this has been made possible thanks to the millions of Malaysians that have supported us. There’s no ZUS without U and that is why this anniversary we are celebrating those most important to us,” he explained.
Mirroring the brand’s gratitude to the Malaysian public, ZUS Coffee is extending a heartfelt thank you to the many delivery riders that have been integral to the way of life in today’s society. Coming off the hectic 11.11 bonanza ZUS Coffee is rolling out the Thank You, Abang Rider initiative that will offer all delivery riders fulfilling ZUS Coffee orders between 3pm to 6pm on 14 November a complimentary cup of Americano upon request.
Looking to mark a momentous milestone for Malaysia in its own way, ZUS Coffee is celebrating Malaysians who have carried out their civic duty by voting in the upcoming general elections. Through the Jom Undi initiative, customers will be able to enjoy 15% off in-app beverage purchases on 19 November. Applicable for both pickup and delivery via the ZUS Coffee app, customers just need to use the code ZOMVOTEMSIA to redeem the special discount.
“As a wholly Malaysian company, we are deeply invested in the future of the nation. So naturally, we want to show our love and thanks to all who are shaping the Malaysia of tomorrow and making their voices heard in the elections. This aspiration extends to our efforts in job creation and up-skilling as we continue to invest in the development of our all-Malaysian team,” Venon added.
The brand boasts a wholly local spirit featuring 100% Malaysian baristas across all outlets. The launch of the ZUS Academy in July this year – a barista training academy which covers areas from food handling to customer service – has already contributed to the creation of 1,500 jobs. With ZUS Coffee looking to expand further, the number of jobs created is expected to rise in tandem.
