The 2023 Malaysian International Food & Beverage Trade Fair (MIFB) is set to be a keystone event in global food trade this year, with over 350 local and international exhibitors showcasing thousands of brands in national produce and food technologies towards greater food security. Taking place from 12-14 July 2023 at Kuala Lumpur Convention Centre (KLCC), headliners at MIFB 2023 include Greece, Hong Kong S.A.R., Japan, P.R. China, Poland, South Korea, Singapore, Taiwan and Thailand. 

From Europe to East Asia: A taste of the world’s food tech

In line with Malaysia’s renewed focus on international trade, MIFB 2023 will spotlight the role of global food and beverage networks as a driver of economic growth and security. The fair has garnered significant exhibitor participation from local and international F&B industry players. 

Chief among the country pavilions at MIFB this year is South Korea, with one of the pavilion’s key representatives, The Korea Agro-Fisheries Food Trade Corporation (aT), set to bring South Korea’s unique agricultural and fishery products to Malaysia.

Jang Jae Hyung, Managing Director of aT Center Kuala Lumpur, shares: “Our participation in MIFB 2023 is a timely avenue for us to include food partnerships in broader conversations between South Korea and Malaysia, especially after the recent trade visit that secured RM4 billion in potential imports. Besides seizing unique networking opportunities with local agricultural stakeholders, we anticipate exchanging solutions about sustainable agriculture and fishing, changes in the distribution environment, as well as new production and consumption trends.”

Just in time for summer around the world, Poland will be bringing its wide selection of homegrown European apples to MIFB 2023. Fruit Union, the largest association of Polish producers and distributors of fruit and vegetables, will be in attendance.

“As a tropical country, Malaysia cultivates and appreciates a rich variety of fruits that are popular in the global market. We look forward to introducing the finest of European apples to the Malaysian public and F&B industry players, and facilitating discussions on sustainable fruit farming across different climates and terrains,” says Arkadiusz Gaik, President of Association of Polish Fruit and Vegetables Distributors.

Driving home food innovations in ASEAN

Closer to home, Singapore’s MATE MATE is targeting the modern consumer with the region’s first all-natural energy drink. The line uses zero-crash natural caffeine, with clinically-tested Wellmune, and all natural ingredients including colours, flavours, and without any artificial sweeteners or preservatives.

EB FROZEN FOOD, a veteran homegrown brand of fresh frozen foods and one of Malaysia’s leading MIFB representatives, will also be introducing its new Western Series at the event. The latest in its extensive catalogue, the Western Series is a sea-to-plate range that uses single freezing technology to maintain the freshness of seafood through transport and storage.

True to its theme of “Accelerating ASEAN’s Food Security and Sustainability”, MIFB 2023 is also setting the stage for responsible trade event practices. For the first time, the event will be powered by its very own food recycling machine, which will convert food waste from exhibitors into compost specially designed for agriculture and soil quality improvement.

MIFB 2023 is an event of Constellar, endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysia Convention and Exhibition Bureau (MyCEB).To register as a visitor or to find out more about MIFB 2023, please visit www.mifb.com.my.