Tealive, Southeast Asia’s top lifestyle tea brand, today marked its 800th-store milestone in Malaysia when it opened a drive-through outlet at Batu Kawan here, thus re-affirming its plans for 1,000 stores by 2024.
Loob Holding Sdn Bhd Chief Marketing and Digital Officer Ng Yau Chuan said the target of 1,000 stores within three years, set last May when Tealive reached the 600th store mark, was now well within reach.
“It’s all the more significant that we’re opening a drive-through here as Tealive gives great priority to customer convenience and we will continue to reach out to Malaysians everywhere,” he said.
Joining him in celebrating this opening was Arnoud Bakker, Commercial Director of Ikano Centres, part of IKEA Southeast Asia & Mexico, which developed the Bandar Cassia township and the nearby Klippa Shopping Centre.
Both Ng and Bakker later served Tealive drinks to customers at the drive-through window to symbolise the start of operations.
To reward customers for their continuous support, Tealive is now offering a special RM8 promotional price for all drinks for five days from today. Any drink that costs more than RM8 at normal menu prices will automatically be reduced to RM8 only, not inclusive of tax.
“We owe our success as a brand born in Malaysia and raised for the world to all our loyal and supportive customers and we’re happy to celebrate this 800th store milestone with them,” Ng said.
“For five days from today, customers ordering any drink, any size, from any of our regular stores need only pay up to RM8,” he said.
Tealive’s growth plans, he added, would continue to be driven by strong brand loyalty and continued focus on customer convenience and digital strategy.
With continued emphasis on convenience, Ng said, there were plans to open nine more drive-through outlets within the next 12 months to add to the current 14. “That is the current plan. There may be more if there are suitable locations offered to us by development partners, just like Ikano here in Batu Kawan,” he said.
“Further, we will accelerate our digitalising process for customer convenience to enhance the various cashless and contactless ordering channels – scan to order, order ahead and drive-in or pick-up models across the store network.
“We also have over 152 drive-in shops where customers can order ahead and park at dedicated bays for the drinks to be served to them in their cars.
“As such, we’re available at most locations where our customers frequent, ranging from neighbourhood street-front shops and community malls to transit terminals and petrol stations. We are continuing our strong partnership with all the major delivery channels so we can say ‘If you cannot reach us, we can reach you’,” he quipped.
