Business owners and hospitality industry professionals from hotels, restaurants, catering (HoReCa) can learn how to take their enterprise to the next level at THAIFEX – HOREC Asia 2024, an event that responds to the growing demand for products and services in the sector.

Some 300 leading brands, including Carpigiani, Electrolux, Hobart, La Cimbali, and UNOX, will exhibit their top-of-the-line innovative solutions across 9 exhibitor categories of bakery & ice cream, cafe & bar, cleaning & laundry, dining, furnishing, kitchen, services, technology, and wellness.

THAIFEX – HOREC Asia will showcase how these prominent brands are proactively meeting the industry’s evolving demands for contactless and sustainable solutions, enhancing the digital guest experience, optimizing energy efficiency, embracing plant-based menus, and implementing effective strategies to reduce food waste. As a dynamic hub for cutting- edge technology and sustainable advancements, THAIFEX – HOREC Asia exhibitors will spotlight ongoing innovation such as eco-friendly packaging crafted from upcycled food by-products, energy-efficient appliances that seamlessly integrate with AI, or cutting-edge digital systems that are meticulously tailored for the unique needs of the hospitality sector.

Along with the exhibitors, the organisers expect some 500 hosted buyers and 20,000 trade visitors to attend THAIFEX – HOREC Asia, which will be held 6-8 March 2024, at IMPACT Muang Thong Thani, Bangkok, Thailand.

The HoReCa sector globally is expected to double in market value by 2032 to some US$6.5 billion market value. One of the fastest growing regions for HoReCa is Southeast Asia, which has a population nearing 700 million and rising average disposable income. The region now has over 17 million foodservice establishments and is very attractive to tourists given its general interest in ecology and sustainability along with its unique cultural traditions, cuisines, and commitment to gastronomic excellence.

Leveraging decades of experience and established relationships in the food service industry, the organizers of Southeast Asia’s largest food and beverage trade fair, THAIFEX – Anuga Asia, have developed THAIFEX – HOREC Asia 2024 as a strategy to accommodate the HoReCa sector’s expanding growth and demand. The organisers are the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand , the Thai Chamber of Commerce (TCC), and Koelnmesse, an international
organiser of trade fairs, exhibitions and events worldwide. DITP and TCC play a critical role in supporting local exporters while Koelnmesse extends its expertise in fostering opportunities for local importers and international companies.