In a jubilant celebration of more than ten years dedicated to crafting exceptional loaves, The Baker’s Son, the exclusive in-house bakery of Jaya Grocer, has revealed a striking new aesthetic set to redefine the culinary landscape. The grand debut occurred at Sunway Geo, with plans for the revamped look to grace all upcoming stores, marking a significant step forward for The Baker’s Son.

“Our mission has always been to offer healthy alternatives for customers without compromising on quality or taste,” said Peter Tan, Head Baker of The Baker’s Son,” asserted Peter Tan, Head Baker of The Baker’s Son.

“Till today, we have stayed true to that mission by sourcing natural and premium ingredients, while standing firm against the use of preservatives, artificial colouring or additives. We are proud that our revitalised look embodies these principles and are confident it will resonate with the modern, health-conscious customer.”

Tan delved deeper into the renewed perspective, stating, “The fresh outlook aims to cater to the evolving preferences of families, who are increasingly health-conscious. It emphasises:

1. Commitment to quality: Every product reflects our dedication to excellent baking, and undergoes several rounds of trial and error to ensure superior taste
2. Transparency in ingredients: Our breads and loaves only contain natural and recognisable ingredients, free-from preservatives and additives. To cater to those who have allergies, we have updated our label to include common allergens such as egg or nuts
3. Value for Money: We remain committed to providing high quality at an affordable price, ensuring healthier options can be offered to all, with loaves starting from RM6.90

“This commitment extends beyond our loaves to our French butter croissants – which sell over 100,000 pieces per month!” he quipped.

Daniel Teng, Jaya Grocer Deputy CEO, echoed Tan’s sentiments, expressing, “We recognise the importance of these products as staples in family meals, and we aim to offer better and healthier options that bring joy to the dining table.”

“Soon, we will also be launching The Baker’s Son patisserie across selected stores, offering a selection of 4-inch cakes, suitable for small families and gatherings,” Teng added.

Customers can now enjoy even more value deals and discounts every month through the Jaya Grocer Members’ Special deals, with access to the membership programme available directly via the Grab mobile app.

In tandem with the unveiling of its new-look, The Baker’s Son hosted an engaging Kid’s Bakery Workshop exclusively for Jaya Grocer Members, providing children with a hands-on experience of the art of baking. The interactive workshop featured guided baking sessions, pastry decoration activities, and entertaining games that had kids eagerly awaiting their freshly baked delights.